New corporate identity for RetroRoadster

11 april 2018 Retro Roadster
Nouvelle identité RetroRoadster, une création

Retro Roadster aspires to be a reference in the classic vehicle restoration with a pronounced focus on the Jaguar E-Type. We are glad to present our new corporate identity and brand image, created in collaboration with the Parisian agency

Whether we are talking about sports cars, saloons or GT’s, the classic cars are part of our world cultural heritage. They embody the spirit of a period and a life-style, marking sometimes the arrival of a new technology or technique.

They all carry a particular history, they symbolize racing victories which made them enter the legend or are the result of competitive rivalry between manufacturers and their engineers, themselves now part of the legend.

To bring these “monuments” back to life while respecting their history and allowing them to cross the years without a wrinkle is our challenge.

Our goal is to allow you to use your magnificent, unique and legendary car on a daily basis and to offer you the opportunity of trouble-free service.

To best reflect the spirit of RetroRoadster, the agency has imagined a dynamic typography in motion, topped by the initial “R” whose graphic is not without recalling the automobile race track.